Beware: SEO Tools Can Skew Your Search Stats
Tweet Search marketing tools are great. They provide answers in an industry where answers are scarce. The thing about tools, though, is they are not always accurate–and the tools themselves can make...
View ArticleGoogle Too Big to Fail?
Tweet Google is a growing giant. Some stats from comScore’s 2008 Digital Year in Review (a free report if you surrender some info): - Nearly 85 million searches were conducted on Google sites in 2008 -...
View ArticleInstant Speculation on New Google
Tweet Google rocked the search world last week by introducing a new feature that automatically predicts and displays search results as users type their queries. Google Instant met with a swarm of...
View ArticleSEO Raises Awareness and Reputation Better than PPC
Tweet Pay-per-click advertising in search engines is a veritable money machine for some companies. They put money in, turn some wrenches, and money comes out the other end. However, PPC is not a...
View ArticleSearch Engine Marketing: Taking advantage of local search and local business...
Did you know Google estimates one-fifth of all searches have local intent? Do you engage in local search optimization or have a local business listing? If not, read on to find out more about local...
View ArticleGoogle as a Grocery Store: Use SEO and search engine marketing in tandem to...
SEO and SEM provide the most impact when combined. The main benefit is visibility in both paid and natural results, and the combined effort creates a greater opportunity to increase revenue because it...
View ArticleSearch Engine Marketing: Navigating Facebook Graph Search
Facebook Graphic Search is the newest addition coming soon to all Facebook users’ profiles. Still in beta testing, starting on a strategy now could get you ahead of the when the feature is implemented...
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